Nutralite finds increasing appetite for flavoured table spreads
Launches two new flavours: Garlic & Oregano and Pudina & Coriander
Bangalore: Nutralite, the largest table spread brand with presence across India, announced a portfolio expansion of its line of healthy yet yummy spreads with two delicious and refreshing new flavours. The two new variants – Garlic & Oregano and Pudina & Coriander were launched by Chef Sanjeev Kapoor in an event in Mumbai. The flavours are developed using Natural Herbs & Spices and will be available in pack sizes of 100g (carton) and 200g (tub) and will be priced at Rs 42/- and Rs 85/- respectively.
The launch comes after an extensive consumer research conducted to gain key insights on consumption and food patterns of consumers. It was found that consumers are increasingly developing a strong taste for different flavours to add to their palates while wanting to retain a healthy diet. While Nutralite has successfully captured “health” space with the “Zero-cholesterol” proposition and continues to be a preferred choice of many, the addition of different flavours will help the brand to tap consumer need of variety in taste. Along with the portfolio expansion, Nutralite has revamped packaging of complete range to make it look more contemporary and premium. The launch will be supported by a 360-degree campaign, which includes a new TVC that features celebrity Chef Sanjeev Kapoor, as well as print & digital campaigns.
Chef Sanjeev Kapoor, the brand ambassador of Nutralite said, “Nutralite understands the need of “Healthy and Tasty” food, hence launched two new flavours in the Nutralite range. These flavours have been developed using Natural Herbs and Spices and can be used to make variety of tasty dishes without worrying about repercussions on health.”
Talking about the launch, Mr Tarun Arora, Director and Chief Operating Officer, Zydus Wellness said,“Nutralite has over the years stood for health by offering 0% cholesterol benefit added with Omega -3. With the changing consumer lifestyles and wants, we have co-created with them two exciting new flavours. One of them conforms to traditional Indian taste of Pudina & Coriander and second one is inspired by the adopted flavour of modern India- Garlic & Oregano. These new flavours from Nutralite aim to tackle not just health by offering zero cholesterol, but also provide consumers with an enhanced taste and an enriching experience for their taste buds.”
Pointing out at the rapid urbanisation, Mr Arora further stated, “With busy lifestyles and increasing disposable income Nutralite flavoured table spreads will come handy to women in urban India who are time crunched and look for quick solutions to make their daily meals more interesting. We want to make Nutralite the preferred choice of today’s ‘smart home-maker’ who is proactive, creative & experimental and works towards developing her skills to minimize the daily struggles of cooking a variety of dishes while keeping them healthy.”
Nutralite was launched by Zydus Wellness in 2006 to provide the Indian consumer with a healthier alternative to butter. Since then, it has retained its leadership position in butter-substitute category. Nutralite has Zero Cholesterol and devoid of hydrogenated fats. Every spoonful of Nutralite comes loaded with the essential vitamins A, D, E and not the slightest bit of cholesterol. It also has PUFA (polyunsaturated fatty acids) and MUFA (mono unsaturated fatty acids) which are known cholesterol fighters as well as Omega-3, thus making it a healthier choice over other. Nutralite is available across a range of SKUs such as 100 gm carton, 500 gm carton, 200 gm tub and 500 gm tub.
About Zydus Wellness Ltd.
Zydus Wellness Limited is the listed company and is part Zydus Group. The Zydus Group has its headquarters in Ahmedabad, Gujarat. Zydus Wellness has a strong presence in the sugar substitute market, table spreads and the skin care segment. In the sugar substitute market, Sugar Free is a market leader with a market share of around 93% and targets health and fitness seekers apart from diabetics. Sugar Free is available in pellet, powder and liquid formats. Nutralite is a market leader in the Table Spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free. In the skincare segment, Everyuth Naturals occupies the unique distinction of being a ‘skincare brand from a healthcare and wellness company’. Enriched with the goodness of natural ingredients Everyuth enjoys market leadership in skincare segments like face masks and scrubs and has a strong position in the face wash segment as well.