Steven Shortino, the founder of iSmash, has been making waves in the entertainment industry with his unique approach to stress relief. In a recent interview with ET, he shared his insights on how celebrities can release stress in new ways at his activity-based venues.
iSmash is a one-of-a-kind concept that combines entertainment, fitness, and relaxation all in one place. With locations in major cities around the world, it has become a go-to destination for celebrities looking to unwind and recharge.
According to Shortino, the key to managing stress is finding a balance between work and play. He believes that traditional methods of stress relief, such as spa treatments and meditation, are no longer enough for today’s busy celebrities. That’s where iSmash comes in – offering a fun and interactive way to release tension and rejuvenate the mind and body.
At iSmash, celebrities can choose from a variety of activities, including trampoline parks, rock climbing walls, and virtual reality experiences. These activities not only provide a physical outlet for stress but also stimulate the mind and promote creativity. Shortino explains, “Our goal is to create an environment where celebrities can let loose and have fun while also getting a good workout. It’s a win-win situation.”
But it’s not just about the activities – iSmash also offers a unique atmosphere that sets it apart from other entertainment venues. The spaces are designed to be vibrant and energetic, with music and lighting that create a party-like atmosphere. Shortino believes that this environment is crucial in helping celebrities let go of their stress and fully immerse themselves in the experience.
In addition to the physical and mental benefits, iSmash also offers a sense of community for celebrities. Shortino says, “We have seen many celebrities come in alone and leave with new friends. Our venues are a great place to network and connect with like-minded individuals.” This sense of camaraderie and support can be a valuable source of stress relief for celebrities who often feel isolated in their industry.
Shortino also emphasizes the importance of self-care for celebrities. With their busy schedules and demanding careers, it’s easy for them to neglect their own well-being. But at iSmash, they can take a break from the chaos and focus on themselves. Shortino says, “We want celebrities to leave feeling refreshed and rejuvenated, ready to take on whatever challenges come their way.”
iSmash has already gained a loyal following among celebrities, with stars like Jennifer Lopez, Justin Bieber, and Beyoncé spotted at their venues. But it’s not just for A-listers – anyone can visit and experience the unique stress-relieving activities and atmosphere.
In today’s fast-paced world, stress is a common problem for everyone, including celebrities. But with innovative concepts like iSmash, there are now new and exciting ways to manage and release stress. Shortino’s vision has not only created a successful business but also provided a much-needed outlet for celebrities to unwind and recharge. So next time you’re feeling overwhelmed, take a cue from the stars and head to iSmash for a fun and refreshing stress-relieving experience.
