Done Well it’s Your Recipe for Sales Success: A Review of “Networking Works” by Ronald A. Lanzo Sr. MBA
In today’s fast-paced business world, networking has become an essential tool for success. It’s no longer just about what you know, but who you know. And that’s where “Networking Works” by Ronald A. Lanzo Sr. MBA comes in. This book is a comprehensive guide to networking, providing readers with the necessary skills and strategies to build and maintain successful business relationships.
Lanzo, a seasoned sales professional with over 30 years of experience, shares his wealth of knowledge and expertise in this book. He understands the importance of networking and how it can make or break a business. In “Networking Works”, he breaks down the process of networking into simple, easy-to-follow steps that anyone can implement.
One of the key takeaways from this book is the importance of building genuine relationships. Lanzo emphasizes the need to move away from the traditional mindset of networking as a means to an end, and instead focus on building meaningful connections. He stresses the importance of being authentic and genuine in your interactions, rather than just trying to sell yourself or your product.
Another valuable lesson from this book is the power of listening. Lanzo highlights the importance of actively listening to others and understanding their needs and concerns. This not only helps in building trust and rapport, but also allows for better understanding of how you can add value to their lives or businesses.
Lanzo also delves into the different types of networking, from traditional face-to-face interactions to the more modern online networking. He provides tips and strategies for both, and emphasizes the need to find a balance between the two. In today’s digital age, online networking has become increasingly important, and Lanzo provides valuable insights on how to effectively utilize social media and other online platforms for networking purposes.
One of the most refreshing aspects of this book is Lanzo’s emphasis on the importance of giving back. He believes that networking is a two-way street, and that it’s not just about what you can gain, but also what you can give. He encourages readers to be generous with their time, knowledge, and resources, and to always be willing to help others without expecting anything in return.
“Networking Works” is not just a book about networking, but also about personal growth and development. Lanzo shares his own personal experiences and challenges, and how networking has helped him overcome them. He also provides practical exercises and activities for readers to reflect on their own networking skills and improve upon them.
The writing style of the book is engaging and easy to follow. Lanzo’s personal anecdotes and real-life examples make the concepts relatable and applicable to any reader. The book is also filled with practical tips and strategies that can be implemented immediately, making it a valuable resource for anyone looking to improve their networking skills.
In conclusion, “Networking Works” by Ronald A. Lanzo Sr. MBA is a must-read for anyone looking to succeed in the world of business. It’s a comprehensive guide that covers all aspects of networking, from building relationships to utilizing online platforms. Lanzo’s passion for networking and his genuine desire to help others shines through in this book, making it a truly inspiring read. So if you’re ready to take your networking game to the next level, this book is definitely for you.