In recent years, the fashion industry has seen a major shift towards inclusivity and body positivity. Gone are the days when the only options for shapewear were uncomfortable, restrictive and, let’s face it, unattractive pieces that resembled medical equipment. The new age of shapewear is here, and it’s all about being breathable, inclusive and, dare we say, cool.
For a long time, shapewear was associated with the idea of hiding one’s flaws and conforming to a certain body type. This was largely due to the marketing and branding of legacy shapewear brands, which focused on creating a perfect, flawless figure. However, this approach is no longer relevant in today’s society, where diversity and individuality are celebrated.
The new age of shapewear is all about embracing and enhancing one’s natural body shape, rather than trying to change or hide it. This is reflected in the design and materials used in modern shapewear. Breathable fabrics such as cotton, bamboo, and microfiber are now being used, making shapewear more comfortable and lightweight. This is a welcome change from the heavy, constricting materials used in the past that often left the wearer feeling suffocated.
Moreover, the new age of shapewear is all-inclusive, catering to a wide range of body types and sizes. This is a significant departure from the narrow size range offered by legacy brands, which often left many women feeling excluded and unable to find shapewear that fit their unique body shape. The new shapewear brands are breaking barriers and embracing diversity by offering a variety of sizes, from petite to plus size, and everything in between.
But perhaps the most exciting aspect of the new age of shapewear is its cool factor. No longer seen as a necessary evil, shapewear is now being embraced as a fashion statement. With the rise of athleisure and body-positive movements, shapewear is no longer something to be hidden under clothes but rather to be shown off. Brands are now incorporating trendy designs, colors, and patterns into their shapewear, making it a fun and stylish addition to any outfit.
One of the key players in this new era of shapewear is the brand SKIMS, founded by reality TV star Kim Kardashian. The brand’s mission is to empower women of all shapes and sizes to feel confident and comfortable in their own skin. SKIMS offers a wide range of shapewear in various sizes and colors, and their marketing campaigns feature diverse models, promoting body positivity and inclusivity.
Another brand leading the way in the shapewear revolution is Spanx. Founded by Sara Blakely, the brand has been a pioneer in creating shapewear that is both functional and fashionable. Spanx offers a wide range of sizes and styles, from everyday shapewear to special occasion pieces, all designed to enhance and celebrate the natural curves of a woman’s body.
The new age of shapewear is also making strides in the lingerie industry. Brands like Savage X Fenty, founded by singer Rihanna, are incorporating shapewear pieces into their lingerie collections, making it a seamless part of a woman’s wardrobe. This integration of shapewear into lingerie not only adds a touch of sexiness but also promotes body positivity by showcasing a diverse range of body types in their campaigns.
In conclusion, the new age of shapewear is a breath of fresh air in the fashion world. It is breaking away from the restrictive and exclusive norms of the past and embracing inclusivity, comfort, and style. Shapewear is no longer seen as a tool to hide flaws but rather as a way to enhance and celebrate one’s natural body shape. With brands like SKIMS, Spanx, and Savage X Fenty leading the way, the future of shapewear looks bright, empowering women to feel confident, comfortable, and, most importantly, cool.
